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The Turtle and the Rabbit Do Affiliate Marketing Author: David McCammon Do Affiliate Marketing Once upon a time there was a beautiful Island. The weather was wonderful. It usually rained a little early in the morning to freshen the air and bring out all the wonderful smells. Then again it rained a little at night to bring out the lush and beautiful vegetation by morning. But the sun still shown most of the day. As luck would have it, two descendants of the famous "Tortoise and Hare" lived together on this very same Island! They were actually pretty good friends, using their laptops to communicate, the rabbit never stayed in one place long enough to hold a normal conversation. Besides eating and sleeping all they ever did was play against each other in Internet shooting competitions. Surprisingly the speedy rabbit was not the winner as often as you might think. Tiring of shooting each other in cyberspace they decided to play another game. The Affiliate Marketing Game! The rules were very simple, join as many or few affiliate programs as they wish and whoever accumulated the most points(measured in money) in 12 months would be declared the winner. The first few weeks by each was spent learning, they subscribed to ezines, bought books and courses, and participated in forums. Mr. Turtle started a newsletter based on the things that he learned. He built a simple web page designed to collect email addresses and send out his ezine. He learned and practiced building trusting relationships with his subscribers. Mr. Rabbit used pay per click search engines like google adwords and overture to send targeted visitors directly to his affiliate pages. He learned about keywords, clickthru and conversion rates. He started making money right away. Though it took longer, Mr. Turtle soon started getting sales from his ever growing list. The larger his list got and the more his subscribers could trust him to have their best interests at heart, the more money he made. Mr. Rabbit found that once he had perfected the formula for pay per click success he could duplicate it over a wide range of products and services. His income seemed to be limited only by the time that he had available. After one year the results were in. Mr. Rabbit had won! Or did he? You would never know it from the size of the grin on Mr. Turtles' face. As per their original agreement they went back to playing the Internet games that they had played before. The rabbits income quickly ground to a halt. The turtle still sent an email every week or so to his huge list and soon his actual income surpassed that of his quick friend. The moral of the story here my Internet marketing friends, is that we should always optimize our marketing strategies for the present and the future. *************************************** © 2004 David McCammon. All rights reserved. Feel fre^e to forward this in its entirety to anyone you wish. *************************************** David McCammon publishes the Easy Net Jobs, a fresh informative newsletter dedicated fun and profitable online business. If you're looking for the *best rated* home business opportunities that are FUN and Profitable, and helpful HONEST support, come by and grab a F-R-^-E subscription at: Http://EasyNetJobs.com Http://googleequalizer.com About the Author David McCammon has been marketing successfully
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